Google reps said that this was not a Core Update, and some data sets showed these changes reversing around February 12th. SEOs reported massive ranking changes for a few hours on August 10, which then seemed to disappear. MozCast registered 97°F the following day , but it’s unclear if this event was related. It was unclear how the two updates were connected or what specifically was impacted. While specific sites showed significant impacts, there was no clear impact on overall rankings volatility.
MozCast registered a 40% day-over-day drop in SERPs with Featured Snippets, their lowest point since 2015. On further inspection, these were heavily focused on short queries (especially 1-word queries) and disproportionately hit YMYL queries . In an unprecedented move, Google simultaneously announced the June and July 2021 Core Updates.
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